Ria Financial
Discovering New Customer Acquisition
Activation
Ria Financial wanted to raise more awareness for their money transfer service and find out more insight into the type of consumers and countries money was being sent to. Our team supported by offering a money off incentive and completing a consumer survey in Fred Meyer stores throughout Washington State within an 8 week period.
Performance Measurements
Engagement rate
Educational Impact
Behavioural Influences to use a money transfer service
Countries money was being sent to
Impact Insight
• The Philippines and Mexico were the main countries money was transferred to
• Branded collateral added mid campaign, to increase ‘opportunity to see’ and engagement levels
• Reactive to locations where coupons did not work in Week 1 & 2
Results
Engagement levels increased by 11.5%
Knowledge of Ria Money Transfer increased from 4.0 to 4.5
Coupon redemption increased by 8%
Geographical analysis guided next Customer Acquisition focus for next quarter
London
1st Floor
27-33 Bethnal Green Rd
E1 6LA
Los Angeles
600 N Brand Blvd #520
Glendale
CA 91203
Atlanta
289 Culver St S
Lawrenceville
GA 30046
Phoenix
3800 N Central Ave Ste 460
Phoenix
AZ 85012
Paris
WeWork
7 Rue De Madrid
75008
Berlin
Potsdamer Platz
Kemperplatz 1
Berlin Mitte
D-10785
Vienna
Gertrude-Frohlich-Sandner Strasse 2
1100 Wien